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Liberty General Insurance assigns its creative and media duties to PointNine Lintas Liberty General Insurance Limited, one of India’s fastest growing general insurance companies, has appointed the omni-channel creative agency PointNine Lintas to handle its creative and media duties. The appointment was announced as an outcome of a multi-agency pitch that was won by the…

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PRODUCT OF THE YEAR APPOINTS POINTNINE LINTAS AS OMNICHANNEL AGENCY Product of the Year (POTY), a consumer-voted award for product innovation, has partnered with PointNine Lintas to craft its communication strategy. After ten years of celebrating the best innovations in consumer products and services, Product of the Year (POY) is back with its eleventh edition….

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MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…

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THE DEBRIS OF MARKETING PREFIXES What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39…

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POINTNINE LINTAS APPOINTED CREATIVE AGENCY FOR ZESPRI The world’s largest marketer of kiwifruit, Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary…

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SOUNDLOGIC APPOINTS POINTNINE LINTAS AS ITS FULL-SERVICE AGENCY TO LAUNCH NEXT GENERATION AUDIO RANGE Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand…

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BE BOLD, STAY RELEVANT: AMEER ISMAIL, POINTNINE LINTAS To say that the communications landscape is changing is a gross oversimplification. Over the past few years, driven by a rapidly evolving media landscape, technology developments and rising consumer expectations, communication agencies and holding companies are feeling the heat and are getting their best brains to figure…

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POINTNINE LINTAS ANNOUNCES FORAY INTO MAR-TECH, LAUNCHES PROBITEC Omni-Channel agency PointNine Lintas has announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed world’s first technology platform for activation management, PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement. “A few years ago, we…

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MARKETING AUTOMATION IS HERE TO STAY: VIKAS MEHTA, CEO, POINTNINE LINTAS

For Vikas Mehta, CEO, PointNine Lintas, the trio of demonetisation, GST implementation and RERA impacted the advertising industry in a major way during the year. He also adds that 2017 has been a challenging year for most in the industry. More than the advertising sector, it was the developments in the Indian economy that impacted…

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MULLENLOWE MEDIAHUB LAUNCHES IN INDIA AS LINTAS MEDIAHUB MullenLowe Group has announced the entry of MullenLowe Mediahub in India with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and…

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FULL-SERVICE MODEL IS THE EASIEST TO SELL BUT THE HARDEST TO DELIVER – VIKAS MEHTA, CEO, POINTNINE LINTAS PointNine Lintas, the latest offering from the MullenLowe Lintas Group, completed three months of active functioning on November 1. The firm, which is the youngest full-service agency to join the stack of integrated marketing agencies, began with three main…

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IN THE BATTLE FOR BRAND RELEVANCE, TALKABILITY TRUMPS TRUTH: FRED COOK GolinOpinion, the PR division of PointNineLintas, recently released its first marketing product, Relevance India. The research, conducted in 13 markets, including India, and covering over 13,000 respondents, is part of the Relevance framework which is being rolled out globally. The first round of data…